Our world is three-dimensional, and we think that many tricky stories can be better explained if you can see things from every angle, understand their mechanics, and what they look like on the inside and out. How does a heart pump blood, where in the body does a pregnancy begin? A third dimension makes understanding that much easier.
What truly separates Lighthaus is our commitment to illuminating parts of reality by allowing you to participate in the story – to be the agent of your own discovery by controlling and influencing what you’re seeing. It’s a new kind of learning by doing.
The videogame industry has used interactive, digital art to conjure alien worlds, fantastic dreamscapes, and chaotic battlefields. Lighthaus takes these powerful storytelling tools and aims them at reality: the inside of the human body, great events in history, or the underground workings of an oil tanker. An interactive graphic can be worth a thousand pictures.
Not all stories need a sophisticated, videogame-style graphic. Some concepts can be brought to life just as vividly with short, three-dimensional animations – a short visualization that shows the physics of running, or follows a blood cell as it tumbles through an artery, or the electric storm of neurons firing.